LHR Reports Impressive 98.7% Room Utilisation and Announces Reduced F&B Prices

Saturday, August 5, 2023, Reykjavik, Iceland - Legendary Hotels & Resorts (LHR) is pleased to announce its outstanding performance in the second quarter of 2023, with a 98.7% room occupancy rate, a significant 7.3% increase from the first quarter and a remarkable 41% increase from the second quarter of 2022, when the properties were managed by a different company. Additionally, LHR reveals for the first time its Average Daily Rate (ADR), which reached a remarkable ISK 30651 during the second quarter of 2023. The projections for the remaining two quarters of the year are optimistic, with expected occupancy levels exceeding 95% and ADRs reaching ISK 32000.

LHR's commitment to excellence extends beyond its achievements in room utilisation, as the company takes additional measures to improve customer experience and satisfaction. Nordic Restaurant and Crepes & Coffee cafe, both located in the peaceful Icelandic town of Hella, will no longer impose the 15% service charge beginning on Sunday, August 6. In addition, LHR is pleased to announce a considerable price reduction, offering a 20-28% discount on all food and beverages.

To celebrate these exciting developments, LHR extends a warm invitation to both locals and tourists to enjoy the hospitality of their properties throughout the month of August. Guests can take advantage of an exclusive 30% discount by using the code "ICELANDER." This discount will apply to all F&B orders made during the promotional period at any LHR property. Simply mention the discount code when requesting the bill.

Reflecting on the results of Q2 2023, LHR acknowledges that despite the journey's great success, it has not been free of challenges. The implementation of new software resulted in some errors and omissions, which temporarily impacted the quality of service. However, the committed team at LHR is working continually to address these concerns to improve the overall guest experience. Their unwavering dedication to customer satisfaction remains essential in all operations.

Legendary Hotels & Resorts remains focused on redefining hospitality standards in Iceland, and its outstanding performance in the second quarter of 2023 reaffirms its position as a reputable hotel operator. The company anticipates welcoming guests from all over the globe to LHR to experience Iceland's unique offerings and warm service.

For media inquiries and additional information:
+354 4499999

Regarding LHR:
Legendary Hotels & Resorts announced in November 2022 ambitious plans to have 12 hotels with over 1000 rooms in Iceland by the end of 2024. Additionally, the forward-thinking company is researching multiple additional opportunities globally.